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Advertising Data Science: An Example

A quick example of how to double ROI


Let’s go through a quick example of Google Advertising for a brick-and-mortar store, and how to double ROI with advertising data science.


Starting point: a typical Google Ads Account for one of our customers simplified.



Let’s go through two scenarios. Let’s assume both managers are highly competent and run a well-tuned account. One customer keeps their traditional management in place. The second, hires an advertising data science firm like AndCounting.io.



Just like that, your business shows a 65% increase in customers, and a 50% reduction in Customer Acquisition Cost. How? An experience advertiser will tell you that clicks and conversions don’t always equate to customers. We can show you exactly what is working, and what is not.


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