Blog | &Counting.io Marketing Data Science

Data Science Engagement: When Is the Right Time for Your Business?

As soon as you want results, engage a data scientist. Waiting only causes frustration and confusion in management. It's not uncommon for...

Your Customer DOESN'T Want to Talk to You!

It's not uncommon for businesses to emphasize the importance of phone-based customer service. However, unless you’re selling products...

From Data to Decisions: The Role of Heat Maps in Customer Insights.

ATTN: BRICK-AND-MORTAR BUSINESS OWNERS! Most companies waste >50% their ad budget in geographies that do not match their customer base....

5 Strategies for Measuring Brand Awareness

Totally False: “You can’t measure brand awareness advertising.” Brand awareness is just like any advertisement: it can -- and should --...

How Customer Surveys Can Help Your Business Thrive.

How can you find out where your customers came from? Ask them. If you're not measuring anything else, start measuring this. With a simple...

Why Advertising Without Data Science is Costly

What if you could determine the advertising cost of every single new customer acquired from advertising down to each click, each ad, each...

Advertising Data Science: An Example

A quick example of how to double ROI Let’s go through a quick example of Google Advertising for a brick-and-mortar store, and how to...

How Advertising Data Science Can Double ROI

Data Science for advertising is like accounting. In both areas, you measure and identify exactly which parts of a business are – or...