hayden3584Apr 20, 20232 minData Science Engagement: When Is the Right Time for Your Business?As soon as you want results, engage a data scientist. Waiting only causes frustration and confusion in management. It's not uncommon for...
hayden3584Apr 20, 20231 minYour Customer DOESN'T Want to Talk to You!It's not uncommon for businesses to emphasize the importance of phone-based customer service. However, unless you’re selling products...
hayden3584Feb 16, 20231 minFrom Data to Decisions: The Role of Heat Maps in Customer Insights.ATTN: BRICK-AND-MORTAR BUSINESS OWNERS! Most companies waste >50% their ad budget in geographies that do not match their customer base....
hayden3584Jan 4, 20231 min5 Strategies for Measuring Brand AwarenessTotally False: “You can’t measure brand awareness advertising.” Brand awareness is just like any advertisement: it can -- and should --...