It's not uncommon for businesses to emphasize the importance of phone-based customer service. However,  unless you’re selling products...

As soon as you want results, engage a data scientist. Waiting only causes frustration and confusion in management. It's not uncommon for...

ATTN: BRICK-AND-MORTAR BUSINESS OWNERS! Most companies waste >50% their ad budget in geographies that do not match their customer base....

Totally False: “You can’t measure brand awareness advertising.” Brand awareness is just like any advertisement: it can -- and should --...

How can you find out where your customers came from?   Ask them.     If you're not measuring anything else, start measuring this.   With...

What if you could determine the advertising cost of every single new customer acquired from advertising down to each click, each ad, each...

A quick example of how to double ROI Let’s go through a quick example of Google Advertising for a brick-and-mortar store, and how to...

Data Science for advertising is like accounting. In both areas, you measure and identify exactly which parts of a business are – or...